Dear Friends, Alumni and Supporters,
I’m delighted to share some wonderful news with you. At the start of the 2016-17 school year (September 2016), Archbishop Howard School will restore its name to St. Rose School, as it was founded in 1913.
Such decisions are never made lightly, and ours came after school administration and leadership worked (and prayed) diligently to identify what is most important for the health and growth of our beloved AHS. We believe that creating a more unified campus vision with St. Rose of Lima Parish is critical, and bringing the Parish and school campus together under a shared name is a clear and visible sign of our intention. So in June, we made a formal request to the Archbishop to restore the name of AHS to St. Rose School. We were granted permission shortly after.
AHS is the primary mission of St. Rose of Lima Parish, so it’s only natural that our “family” should share the same name. There are a number of other compelling reasons why now is the right time to make this move. Among them:
To improve marketability – Name recognition is very important for marketing and recruiting. Even though AHS has existed for nearly 30 years, the public often struggles to recognize exactly who and where we are. This will help raise our visibility in places outside of our immediate neighborhoods.
To encourage growth – Both the parish and school want to be better communicators. A unified campus creates opportunities to be more effective and efficient in areas like signage and online/social media channels. Working together as a consistent “brand” will help both the school and parish grow and succeed.
To recognize where we are today – We know the change to AHS in 1986 was a significant and deeply emotional moment in our history. We respect that. Today, however, most prospective parents have no idea how and when we became AHS, and the current name has little connection to them.
To preserve continuity – This move is by no means meant to distance what Archboshop Howard School is and has done, but rather to recognize the history and equity we have in the St. Rose name. We are continuing our strong Catholic identity and excellence in education, and we are emphasizing our connection with the preceding 73 years of excellence as St. Rose School. Aside from a restored name and new logo, nothing is changing.
We’re confident that restoring our name to St. Rose School will be a springboard for awareness, growth and success. And whether your personal connection to our school was made while we were called St. Rose or Archbishop Howard School (or even spanning both), we are all still part of the same amazing, caring community.
Stay tuned for more news as we spend the next school year preparing for this exciting transition. If you have questions, please don’t hesitate to ask me, AHS Principal Karen Asbury, or Fr. Matt Libra of St. Rose Catholic Church. As always, thank you for your continued love and support for our school.
For more than 100 years, Archishop Howard School at St. Rose has been helping children learn and grow through education, service, community and prayer. Today, AHS is a thriving community with active, engaged families and focused on lifelong learning and strong character development.
Students and families treasure the AHS experience because it's much more than a school. It's a family. To tour our campus and learn more about our special community, please call the school office at 503-281-1912 to schedule a tour.
Archbishop Howard School at St. Rose, as a mission of St. Rose parish, educates each student as a unique child of God, to know and live the Catholic faith, and to achieve excellence.
Archbishop Howard School at St. Rose is a Pre-Kindergarten through 8th Grade Catholic School located in Northeast Portland. We have been providing an outstanding Catholic education to students since 1913.